Download The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
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Product details
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Audible Audiobook
Listening Length: 4 hours and 17 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Brilliance Audio
Audible.com Release Date: September 24, 2012
Language: English, English
ASIN: B009F12X0A
Amazon Best Sellers Rank:
Over the weekend I read through The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience. While not all of it was completely applicable to pastors (as Jobs didn't have to do a presentation or sermon once a week), there was a lot of nuggets in there for any leader or communicator.The author, Carmine Gallo shared 18 things that Jobs did in his presentations that every communicator needs to do. Here are a few that jumped out to me personally as applicable for pastors.Plan in analog. Before starting to write a sermon or presentation, know where it will go. Don't start with pictures, slides, graphics, notes or handouts. Research, plan, know the goal and then write it.Answer the question that matters most. According to Gallo, when people listen to a presentation they have one question, "Why should I care?" While that is not the only question a pastor should answer in a sermon, I believe Gallo is right in that, if you don't answer this question it will be hard to keep their attention when you get to Jesus.Create twitter-like headlines. This has been written about by Dave Ferguson in The Big Idea and Andy Stanley in Communicating for a Change. Have one main idea you are trying to get across, not 3 or 5 points. One thing, hammer it over and over.Make it look effortless. Preaching is hard work, it is weighty. But, when you stand up to preach, you should be so prepared that it looks effortless. You should know your topic, be ready, confessed your sins to God, preach with a right heart that it just flows out of you.Here are a few other things that jumped out:-Jobs didn't sell products, he sold the dream of a better future.-Jobs explained the why before the how.-The people who are crazy enough to think they can change the world are the ones who do.-Your brain craves meaning before details.-In a presentation, start with the big picture - the problem - before filling in the details (your solution).-Always answer, "Why do you need this?"-Ideas are more easily remembered when associated with a picture.
Bought this a couple months before a make-or-break meeting and presentation - I knew I could do better than I'd done previously, but needed some coaching. This really helped me understand the process, and gave a strong confidence boost as well. It didn't turn me into Steve Jobs, but helped me deliver a good presentation that accomplished our objectives, and drew praise from our customers and my superiors as well.Presentation Secrets of Steve Jobs clearly outlines the elements Jobs used so successfully, and (key for me) takes the emphasis off the slides and puts it where the rubber hits the road: my interaction with the audience. Planning and outlining, thinking through what I need to get across, engaging the audience members - I was able to do all those things much more effectively. I still keep that presentation and review it occasionally before doing a new one, as a sort of shorthand for all the lessons I learned from Gallo's book. I've re-read the book as well.Very good purchase - returned in results much more than I paid for it. I'd recommend it to anyone who realizes that they can do better in their presentations, but isn't sure how to go about it. Much more thorough and effective than the occasional articles about presentations you may see in various places, with hands-on advice and examples. And a pleasure to read as well! 5 stars.
Great book. I've read this a few times and now I just bought the audio book version too to load on my iPhone. For me, I like to revisit this content a few days before giving a big presentation. As I review my content, this book gives me new insights each time that help me punch up my information, making it more interesting and enjoyable for the audience. Great work, Carmine.
Are you a salesman who likes to pitch a "story" about your company in the first five minutes of meeting a new prospect? Have you ever been annoyed when the "product marketing geek" hands you back your PowerPoint with about 20 extra "bullet points"? Have you ever felt crestfallen when the VP of Sales hands you a 35-page PowerPoint on the way into your sales meeting and asks you to deliver it in 20 minutes? Have you ever cringed when one of your colleagues reads the slides on the screen and turns her back to the audience, in order to see the words better? Have you ever fallen asleep during a presentation conducted in the dark of night required for a projector to work? Have you ever felt physically ill at the prospect of being invited to watch someone else's PowerPoint?If you have answered, "Yes", to any of these questions, then this book is for you. This book vindicates your feeling that there is a better way to conduct sales meetings, to craft PowerPoint presentations, and to use the technology towards the purpose for which it was designed. Granted, this is not the only book that makes this claim - and it does seem that there is a cottage industry among "communications consultants" who have written similar books - but this is clearly the best one I've read.And, this is for two reasons I think: First, Gallo focuses on one person's presentation style - Steve Jobs - on whom we can all agree that he is a master of this game. And, second, Gallo has done the hard work of identifying and outlining what makes Jobs' presentations really work. Jobs creates a storyline, treats the presentation as theater, and enacts it as performance.With Gallo as a guide - and his suggestion that we all study Jobs's presentations available on YouTube - we are encouraged to have the courage to give better presentations and to stand up to our colleagues and superiors who insist on giving the same old boring PowerPoint presentation, because "it is what it is."The only reason that I didn't give this book a 5-star rating is that Gallo suggests that we, like Jobs, create drama in our presentations by offering a foil or enemy, like Jobs does with Microsoft. I have always felt that this was hokey and unnecessary, and although I'm a Mac enthusiast, I wish Apple would stop doing this. If you can get past this minor criticism, you will rate this a 5-star book for yourself.
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